Professional media production
Before launching a new company a complete and successful brand and marketing campaign is critical for it to succeed and make money. That’s why we believe having a complete and professional media production company on your side is so important. GRAB will always plan and shoot the perfect images and videos to showcase products and services, and tell a brand’s story in a compelling way. We work with brands to understand the vision and goals, and then create custom, high-end photography and videography that reflects the brief and sells the product.
Back in 2019 we started working with Ciitech, a commercial brand-building consumer-focused company dedicated to ongoing cannabis research and the commercialisation of cannabis products. We worked hard to produce all of the advertising content for the brand launch for all Impact Sports CBD products. We enjoyed working alongside rugby legends James Haskell & Ben Franks and best-selling author, PT and fitness coach Chloe Madeley.
Promotional video
We captured a wide range of lifestyle & product images over 2 days for Impact Sport. The lifestyle images were captured on location at The Lifting Room in Weedon Bec, West Northamptonshire. The gym was a bright and airy space, with plenty of natural light.
This made for some beautiful and striking images that really showed off the products.The product shots were taken in our own studio at GRAB headquarters. This allowed us to get some great close-ups, angles and pin-sharp imagery for the website.
The promotional video was a great way to show off the products in action, James, Ben and Chloe were fantastic to work with all being professional, fun and natural in front of the cameras.
Overall, we’re extremely happy with how the shoots went and how all the elements of this brief came together to create an amazing brand launch for Impact Sports.
Commercial content
Ciitech also tasked us with capturing commercial content for two more of their CBD/skincare brands – Provacan and Hugg. The brief was to produce high quality, creative product shots for the website so we used the GRAB studio again to really have fun with the stock they sent over.
We used macro lenses to capture the detailed shots of the products, raw ingredients found in the skincare and hand models to demonstrate how to use them. Overall we delivered more than 500 images and 2 hours of footage for all three brands under the Ciitech company.
Creative team
We love having behind the scenes shots to look back on. These images can help give context and a sense of realism to the final images. By seeing how the image was set up, viewers can better understand the thought process behind our creative teams choices. Knowing that our photographer had to work to get the perfect shot can make the image all the more impressive. They offer a glimpse into the creative process and can be a great way to get to know our photographer’s work. Here are a few of our favourites from the lifestyle section of the Impact Sports shoot.
Equiptment Used – Canon 1DX MK 5, Canon EOS R, Rode VideoMic NTG On-Camera Shotgun Microphone, Canon EF 24mm, Canon EF 50mm, Canon EF 14mm, 24mm Anamorphic lens, Sony FS7, black magic video monitor, sony ax7, sony 50mm, Fujinon 50-135mm, Dedolight LED series 30 x2
